How BDM’s can attract and convert new landlords by using creative and innovative marketing tactics.

Landlords are elusive creatures. Hard to find, difficult to market to, and almost impossible to poach. Most traditional methods of marketing just don’t work on landlords. With a vendor, at least you know where they live. Trying to reach a landlord through a property they own is like playing hide and seek with the Invisible Man.

The proactive approach to hiring the right BDM

Choosing the right BDM is essential for any Real Estate Office that wants to achieve fast and consistent growth. Before you even advertise for the vacant position, it is important you understand and develop a proper job description. From my experience, principals often overlook the job description and then wonder why the department is going backwards and not growing.

Turn Objections Into Opportunities

Turn Objections Into Opportunities

Business Development Managers it’s time to realise that it’s actually a good thing when prospects raise an objection. Regardless of which industry you work in, it’s highly likely you’ll be faced with a client, colleague or prospect who will raise objections – and instead of baulking or reacting, it’s time to embrace and face the objection and turn it on its head. In other words, don’t let objections control your overall performance.

The difference between a BDM and Property Manager

The difference between a BDM and Property Manager

We assume that one person who is good at one of these roles will be good at the other. Both roles are just property management, right? But in reality, the people who are capable of doing these two roles properly are very different and putting a great person from one side into the other role will give you and them a very disappointing outcome.

Wanting to know where you should spend your as a BDM?

BDM Academy - Income producing activities & suggestions for personal ideal week

[*]   Allocate 30 minutes for checking emails & returning phone calls 3 time per day

[*]   Allocate time to promote & update advertising for vacant properties

[*]   Allocate time for appraisals, listing presentations & follow up

[*]   Allocate time for administrative duties (preparing contract, appraisals & listing kits) 

[*]   “Hour of power” or “call for leads session”

[*]   Attending networking events


The journey, which I started four years ago, has shown me that you can have everything you want in this world if you are prepared to ask the tough questions.  My daughter Isabelle, who is now 19 months old, starts her day fully loaded with questions and she has no fear as to the response she may get or the impact that question may have on the person she is asking.