Create An Ideal Week With Flexibility

I hear so many BDMs say, “I wish I just had more time” and “if only I just had an extra couple of hours in my day I would achieve so much more”.

The funny thing about the phrase time management is that you can't really manage time. However what you can do is manage yourself and the activities you carry out on a daily basis. It will never matter how organised you are because there are only ever going to be 24 hours in a day. This is why it is so important to have an Ideal Week (see below) in place to make sure you are 100 per cent accountable for where you spend your time.

Want to be recognised as the investment property specialist?

Why Choose You and Your Agency

Having a unique selling point (USP) is extremely important to a BDM and property management department. A USP is a product or service you provide that is different from, and better than, that of your competition. Without a USP you run the risk of getting lost amongst the other property management departments in your region. You will use your USP when you are asked the question.

What do you do for a living?

Too many BDMs think a USP is a mission statement and use one-liners like:

Nothing creates a feeling of defeat as much as setting unrealistic expectations

After close to 5 years of working with Business Development Managers and Principals who are interested in advancing their rent roll growth, I have noticed a common theme. Many of my clients consistently beat themselves up with the unrealistic expectations they have created for themselves. Granted, most clients who work with my team are serious about reaching their full potential and capitalizing on their talent, but they are unaware of how they set themselves up for failure by developing unattainable goals and then using their inability to reach those goals to spin negative self-talk.

How BDM’s can attract and convert new landlords by using creative and innovative marketing tactics.

Landlords are elusive creatures. Hard to find, difficult to market to, and almost impossible to poach. Most traditional methods of marketing just don’t work on landlords. With a vendor, at least you know where they live. Trying to reach a landlord through a property they own is like playing hide and seek with the Invisible Man.

The proactive approach to hiring the right BDM

Choosing the right BDM is essential for any Real Estate Office that wants to achieve fast and consistent growth. Before you even advertise for the vacant position, it is important you understand and develop a proper job description. From my experience, principals often overlook the job description and then wonder why the department is going backwards and not growing.

Turn Objections Into Opportunities

Turn Objections Into Opportunities

Business Development Managers it’s time to realise that it’s actually a good thing when prospects raise an objection. Regardless of which industry you work in, it’s highly likely you’ll be faced with a client, colleague or prospect who will raise objections – and instead of baulking or reacting, it’s time to embrace and face the objection and turn it on its head. In other words, don’t let objections control your overall performance.

The difference between a BDM and Property Manager

The difference between a BDM and Property Manager

We assume that one person who is good at one of these roles will be good at the other. Both roles are just property management, right? But in reality, the people who are capable of doing these two roles properly are very different and putting a great person from one side into the other role will give you and them a very disappointing outcome.